Working with Digital Ambiance, Pure Partners, and Nelson , I worked to create a multi-million dollar immersive experience for Wind Creek Casino's new Chicago hotel — spanning sculpture, mappable lighting, and a series of holographic 3D displays. Through creative collaboration with the Chicago Bulls, I expanded the project's scope from a casino lobby installation into a cross-brand immersive environment.

I consulted on the sculptural elements and led creative direction for the content and development team, navigating three distinct creative visions — the Casino's spatial cinematic moments, the Bulls' branded identity, and a generative art practice driving long-form circadian and interactive features — and unifying them into a single cohesive system.

Leading Art Directors, Animators, and Generative Media Artists, I delivered 24 continuous hours of content designed to transform the lobby across the full day. The system comprised four one-hour loop structures, eight chapters, and five original shows woven together by abstract and figurative material: a Wind Creek branded piece threading iconography and identity, a three-part Chicago Bulls show demonstrated in full every four loops, a Chicagoland sequence aestheticizing city icons — the L train, Sears Tower, an atmospheric flowing river — and seasonal content that shifted with holidays and time of year. Each cycle opened with a dynamic five-minute sizzle condensing all chapters, and a long-form generative segment weaving geometric content with flowing abstraction.